The Freedom of Control

Jenkins suggests that there are two types of media management: Freedom and control(Jenkins 2004). Whilst the real world practise of this is nowhere near as black and white, most media enterprises can be related to one side or the other, most often appearing in a hybrid of both.
This idea of control or freedom can be related to media concentration- where any message gains authority by simply being broadcast on network television, or an equally reputable source(Jenkins 2004)- or collective intelligence- where a message gains visibility only if it is deemed relevant to a loose network of a diverse public (Malone 2012). This tends to correlate to the two different models for dealing with the distribution and creation of information. A controlling media aims to strictly regulate the content, using via the use of gate keepers and closed system formatting, occasionally using legal action to ensure compliance. The other media, which places emphasis on freedom (heavily favoured by the gaming industry) +involves encouraging user input and modification, using grass roots sites to further enhance the user experience, and supplying easy access to the codes or other modification tools. is a beautiful system because it aims to act simply as a vessel for interaction between research teams and sponsors. The site is a great example of a hybrid system, with some degrees of both freedom, and control. The controls are in place to ensure that the scientific research is legitimate, however after which the researchers can choose to structure the information they disclose in any manner they please, leaving a large any of room for innovation through the ways in which they communicate with their audience (their sponsors). This allows the researchers (and the overarching institute or research organisation) to dictate how much information they disclose and what kind of information is released.(Luan 2014)

Jenkins, H. (2004). “The Cultural Logic of Media Convergence.” International Journal of Cultural Studies 7: 33-43.

Luan, D. (2014). “Crowdfunding for Science.” Retrieved 27/03/2014, 2014, from

Malone, T. W. (2012). “COLLECTIVE INTELLIGENCE.” Retrieved 27/03/2014, 2014, from


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