Experiment.com has the potential to be a hot house for innovation in the area of transmedia.
It takes part in transmedia itself, by offering bits and pieces of a research story that can then be tied in with journals and newspaper articles, which all build on the information pool. It also encourages research to further explore described area of study, or one branching off from it.
Not only this, but it has the chance to offer prospective aid in the development of software- such as reality simulation helmets, interactive interfaces or holograms(Palmer 2012)- which could have countless applications in the transmedia cycle. With such interactive technology the audience could actively participate in stories as they are told, gaining information through these pieces of tech, as well as books or via the phone and apply this knowledge to the virtual world in which they immerse themselves.
Experiment.com-or a similar crowd funding site- could also fund the development of products such as interactive stickers. These could then be placed in a variety of locations around the participants, and offer small clues like the reference to a particular book section, which would then mean the audience would have to engage with a variety of media types in order to play out the story they are presented with.
Transmedia is made possible by the ever variant supply of media products, and it is scientific research such as seen on experiment.com which leads to the production of cheaper, lighter, more resilient, environmentally friendly or more interactive products which then further fuel the transmedia marketplace. Without research (and funding for this research) into new media types, transmedia as a concept could not exists, and it is only with the support of science and engineering that it continues to evolve, such as it pushed forward by experiment.com.
Palmer, A. (2012). “Vision of the future: 10 hi-tech inventions we’ll hopefully be using in 2030.” The Mirror. Retrieved 29/04/2014, from http://www.mirror.co.uk/news/technology-science/technology/10-hi-tech-inventions-well-be-using-1451863.
Jenkins, H. (2007) ‘Transmedia Storytelling 101’. Retrived 29/04/2014 from http://www.mirror.co.uk/news/technology-science/technology/10-hi-tech-inventions-well-be-using-1451863