As more and more of our lives are digitalised, it has become essential for the drivers of political and social movements to follow the change. Not only this, but the language and manner in which people inspire change have also shifted. Society is rapidly moving towards an audience that is faster engaged than ever. However this has also had the adverse effect of an even more rapid rate of developing disinterest in important topics. “Clicktivism” is a form of online activism which has the tendency to actually slow progress of addressing an issues rather than the opposite(Owen 2014). This is due to the false perception of many younger or actively online citizens that a “like” on Facebook will translate, through some magical device, to action in the real world. It is due to this perception that people feel they have done their part for the issue, therefore will seek no further research or offer any more aid in any other contribution to the task. This means that issues which are still prevalent in today’s society are already “solved” in the minds of the online viewers they are trying to engage.
If people movements organised online do have a physical manifestation, it tends to still feature the disconnected hive-mind approach used on the internet, which in real life translates to be ineffective. For example, the “Occupy Wallstreet” movement had thousands of citizens behind it, but lacked a singular message or leader to rally behind, and as result changed nothing in the long run (2011). T was a display of the power of the 99%, but adversely also showcased their clear need of a leader. The people tried to take back power, but used it ineffectively so the power was lost. This then hurts protest efforts in the future, even with more direct voice, as large number have been proven to easily discarded, a fact which is then used against them. Strauss, Jesse.
(2011). ‘Youth movement in a culture of hopelessness’. Aljazeera.com. Retrieved on 06/05/2014 from http://www.aljazeera.com/indepth/spotlight/occupywallstreet/2011/10/2011107172820297149.html
Owen, B. (2014). Is hashtag activism helping or hurting? Deseret News. Deseretnews.com. Retrieved 13/05/2014 from http://www.deseretnews.com/article/865603059/Is-hashtag-activism-helping-or-hurting.html