Cross-Overs: The Key to Cultural acceptance or loss?

Cross-over films can be seen as a physical manifestation of the shift in view of society towards a global community. Cross-over films are films that have multicultural and multinational collaboration and input from initial creation. This differs from the past, in which a movie would be created in a culture or country for that culture or country, and would rarely, if ever, cross the bounds over to non-target cultures. Cross-overs intend to increase their viewing audience by making films that are accessible to a multitude of cultures, rather than specific ones.
However it is possible to argue that this multicultural sourcing has affected the purity of each individual culture’s ability to define itself, and it is this hybrid type culture that viewers may assume is the typical culture type the other countries it is gaining access to. For example, ‘Slumdog Millionaire’ was labelled a Bollywood film, despite being produced by a Western country, and as a result, a large number of western viewers believed themselves to be interested in Bollywood films in general, completely ignorant of the act that the cross-over film was not an accurate representation of either culture, little alone the three hour dance and song filled features which are usually the dominating features of Bollywood films.
Whilst it is possible to argue that any interest in Bollywood is beneficial to the industry, despite the that the interest might misplaced or miss-directed, it is also important to remember that Indian culture, as with any culture or society, is most often not accurately represented by it’s film industry. In fact, the prevalence of the more Westernised Bollywood film industry may lead to a greater misunderstanding of Indian culture in Western societies, as they have the tendency to trust film as a reliable source of information on the cultures viewed on screen, instead of experiencing the cultures first hand and gathering real-world understanding of the complexity.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s