A textual analysis

This article addresses research released pertaining to the unethical research practises that were conducted without subject’s knowledge by Facebook, thus invading the subject’s privacy. It aims to explain why this was such an unethical practise. The article was written by Adam D. I. Kramer, Jamie E. Guillory, and Jeffrey T, all of which are scholars capable of disseminating and assessing information.
The audience of this article is the general public with a scholarly or general interest in the subject. However viewers must have a sufficient knowledge of more complex concepts as there is a large amount of complex language and jargon. The information covered affects the social networking site facebook, which most, if not all, viewers have a functioning knowledge of or are actively participating in themselves. This means that the article has close cultural proximity to the viewers, therefore is more likely to generate interest.
The information is presented in a way intended to inform, but not make the decisions for the viewer. It presents the information in an objective manner, which allows the viewer to process and analyse with being subjected to any pre-existing bias from the author.
This paper represents an important and emerging area of social science research that needs to be approached with sensitivity and with vigilance regarding personal privacy issues. As a result there is very little other information available that closely correlates with the data presented in this paper. However it does make reference to previous articles which aim to put into context the ways in which such research has been conducted ethically and unethically in the past.
There is undeniable evidence that Facebook manipulated and monitored users without their express permission or knowledge. This means that the findings in this paper are extremely valid, however the prepositions implied will only be proven with time. This research is useful both as a case-study of unethical practises, but also as a tool to greater utilise social media in the future.
The text is ordered in a chronological and information based order, where research present builds on previous ideas covered in the paper, which follows a rough approximation of chronological order.
The text is written in an extremely academic nature that has a large amount of jargon and high-ordered manner of sentence structure. It is written with a formal tone.
The key value that this article embodies is the importance of a high standard of ethical research practises. Whilst there are some who will argue that the ends justifies the means, in this context the ends was greater financial gain for the company, therefore was in no way ethical.
This text is somewhat unique in its field, therefore there is little to compare it to. However it does follow the same inference of the importance of responsible research techniques that operate under universal guidelines.

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